Effective Date: 9 March 2016
Last Updated: 3 October 2023
Privacy Policy
At Capital Public Relations we are committed to protecting the privacy and confidentiality of the personal information entrusted to us. As a public relations, communications, reputation management, and strategic advisory firm, we understand the importance of privacy and handle personal information with care, professionalism, and in accordance with applicable privacy laws.
This Privacy Policy explains how we collect, use, disclose, store, and protect personal information across our operations in Australia, New Zealand, and the Asia-Pacific region.
Our Commitment to Privacy
We are committed to:
- Collecting personal information lawfully and fairly.
- Being transparent about how information is used.
- Protecting information from unauthorized access, disclosure, or misuse.
- Ensuring information is accurate, relevant, and up to date.
- Respecting the privacy rights of individuals.
- Complying with applicable privacy and data protection legislation.
Applicable Privacy Laws
Our privacy practices are guided by relevant privacy legislation, including:
Australia
- The Privacy Act 1988 (Cth)
- The Australian Privacy Principles (APPs)
New Zealand
- The Privacy Act 2020
- New Zealand Information Privacy Principles
Asia-Pacific Region
Where services are provided within Asia, we endeavour to comply with applicable local privacy laws and regulations, including data protection requirements relevant to the jurisdictions in which we operate.
Information We Collect
We may collect the following types of information:
Personal Information
- Name
- Contact details
- Email address
- Telephone number
- Business address
- Job title
- Employer details
Professional Information
- Employment history
- Professional qualifications
- Media profiles
- Publicly available professional information
Client Information
- Business records
- Communication records
- Project information
- Media and stakeholder engagement details
Website Information
When visiting our website, we may collect:
- IP address
- Browser information
- Device information
- Website usage statistics
- Cookies and analytics information
How We Collect Information
We may collect information through:
- Direct communication with clients.
- Website contact forms.
- Email correspondence.
- Telephone calls.
- Social media interactions.
- Business meetings and networking events.
- Publicly available sources.
- Media monitoring services.
- Third-party referrals.
Purpose of Collection
We collect personal information for purposes including:
- Providing public relations and communication services.
- Managing client relationships.
- Crisis communication and reputation management.
- Media relations activities.
- Strategic communications planning.
- Event management.
- Stakeholder engagement.
- Recruitment and employment activities.
- Marketing and business development.
- Compliance with legal obligations.
- Improving our services and website functionality.
Use of Personal Information
We may use personal information to:
- Deliver contracted services.
- Communicate with clients and stakeholders.
- Respond to inquiries.
- Provide updates and information.
- Conduct research and analysis.
- Facilitate media engagement.
- Monitor and manage reputational issues.
- Maintain internal business records.
- Comply with legal and regulatory requirements.
Disclosure of Information
We may disclose personal information to:
- Employees.
- Professional advisers.
- Legal representatives.
We do not sell personal information to third parties.
International Data Transfers
Given the nature of public relations and communication services, information may occasionally be stored, processed, or accessed across multiple jurisdictions.
Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place and that the information remains protected in accordance with applicable privacy laws.
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect information from:
- Unauthorized access
- Loss
- Misuse
- Disclosure
- Alteration
- Destruction
Security measures may include:
- Secure cloud storage
- Password protection
- Multi-factor authentication
- Staff confidentiality obligations, NDA
- Restricted access controls
- Regular system monitoring
While we take reasonable precautions, no method of transmission or storage can be guaranteed as completely secure.
Data Retention
We retain personal information only for as long as necessary to:
- Deliver services.
- Meet contractual obligations.
- Comply with legal requirements.
- Resolve disputes.
- Maintain business records.
When information is no longer required, it will be securely destroyed or de-identified where practicable.
Your Rights
Depending on your location and applicable law, you may have the right to:
- Access personal information we hold about you.
- Request correction of inaccurate information.
- Request deletion of information where permitted.
- Withdraw consent where applicable.
- Object to certain processing activities.
- Lodge a privacy complaint.
Requests will be considered in accordance with relevant legal obligations.
Cookies and Website Analytics
Our website may use cookies and similar technologies to:
- Improve website functionality.
- Understand visitor behaviour.
- Enhance user experience.
- Support marketing activities.
Users may disable cookies through their browser settings; however, some website functionality may be affected.
Confidentiality
As a public relations and reputation management consultancy, confidentiality is fundamental to our business.
All client information, project details, communication strategies, media plans, and stakeholder engagement activities are treated as confidential unless disclosure is authorized or required by law.
Privacy Complaints
If you believe your privacy has been breached or have concerns regarding how your information has been handled, please contact us in writing.
We will investigate complaints promptly and seek to resolve concerns in a fair and timely manner.
Contact Us
Privacy Officer
Email: privacy@capitalpr.com
Phone: [Insert Phone Number]
Website: www.capitalpr.com
Changes to this Privacy Policy
We reserve the right to amend this Privacy Policy from time to time to reflect changes in legislation, business practices, technology, or service offerings.
The most current version will always be available on our website and will take effect from the date of publication.
At Capital Public Relations, protecting privacy, maintaining trust, and safeguarding confidential information are central to our commitment to clients, stakeholders, and the communities we serve.